Linen & Flax was born out of a passion for two of my greatest loves: home and family. My passion has always been to create liveable and inviting spaces where families can be comfortable to live their best life. Places where their best memories are made. Places they are proud to call home.
What started as a desire to create that environment for our family grew into the opportunity to do the same for friends and neighbors. One by one, they invited me into their homes and trusted me with their spaces. Over time I began to trust myself.
Linen & Flax originally launched in October, 2015 as a full-service operation offering design, renovations and new home construction projects. We hosted a Linen & Flax launch party in our home and every guest who joined us left asking the same question: Where can I buy your furnishings and accessories?
Two months later, we provided an answer by opening the Linen & Flax Home store on Canton Street in the heart of downtown Roswell, Georgia. The store features everything from furniture to accessories for any home.
Linen & Flax expanded again in 2018 by moving to a larger space on Canton Street and utilizing the original location to open Linen & Flax Apparel. It seemed only natural to offer the same beautiful, livable apparel for your everyday lifestyle.
Today, Linen & Flax has transformed beyond just design services, home products, and storefronts. We are a team dedicated to building a lifestyle brand that reflects who we are and all we hold dear—providing you with the pieces of home and lifestyle that set the scene for memories to be made and real life to be lived.
Chaz Easterly is the Founder and Creative Director of Linen & Flax Co., a lifestyle brand providing design services, home goods, apparel, and more. The brand was born out of her love for design, passion for people, and desire to create the kind of environments that families can truly call home.
A lifelong lover of design and details, Chaz never imagined she would create more than just the space her own family called home. But when the recession hit, like so many others she found herself looking for a way to turn her passion into her profession. She landed at Pottery Barn, coming on board to launch their in-home design program. Between her work for their clients and the growing list of friends, family members, and neighbors willing to give her an opportunity to design their spaces, her confidence and calling continued to grow.
The brand came into full bloom in 2015 with the launch of both Linen & Flax interior design services and the opening of the Linen & Flax Home store. Two years later, the brand expanded to include L&F Apparel, an online marketplace and storefront for apparel, accessories, and more.
Today, Chaz operates Linen & Flax Co. as a full-service lifestyle brand dedicated to providing customers and clients with the best design services, home products, clothing, accessories, and more. She is surrounded by an amazing team of like-minded staff, working hard and having fun.
When she is not in a client’s home, working with a customer in our stores, or documenting all things Linen & Flax on our social media, you can find Chaz in her very favorite place—at home with her husband Stuart, their three children, Christian, Jaclyn, and Riley, and their sweet dog, Rebel.